Immutably PROVENPATHS™ for Consumers allows brands to extend their relationship with customers beyond the point of sale. The same smart labeling technology used for tracking assets through the supplychain delivers product provenance as well as personalized content and offers directly to the consumer.
As with all Immutably™ solutions, all the data about the physical object and its digital representation is blockchain enabled, providing a transparent bridge, connecting consumers to suppliers.
CONSUMER MOBILE SOLUTIONS
With our PROVENPATHS™ consumer mobile applications users can verify authenticity and provenance of a product they just purchased. Consumers can also receive enriched personalized content and offers from the supplier.
Additionally our mobile consumer apps provide consumers the ability to transfer and receive asset ownership in support of secondary markets in the post retail environment.
Brands can use attributes captured by the platform to send personalized content and offers directly to the user. Content can be targeted to a specific user or to a group of users with like interests or location.