Our company and team exist for a clear and simple reason. We aim to more fluidly enable direct connections and relationships between those offering value, and those who wish to purchase it, with privacy, trust, and security.
We aim to do this by using leading technologies, to reduce friction in sales and distribution channels, in a way that provides a degree of trust and privacy that the Internet has seemingly taken away.
WHO WE ARE
Our team's collective history has deeply focused on collaboration, sharing, and connecting people and ideas. We have introduced technologies and companies that pioneered Voice-over-IP (VoIP), shared whiteboards and screens, media streaming, big data interoperability, and social/local/mobile. All this prior work spanning 20+ years had, at its core, a spirit of unification, to unite people and their ideas, using the power of the Internet. More recently, Context Labs formed, incubated and evolved from work at MIT Sloan and the MIT Media Lab focusing on innovation dynamics. With this work, we built a platform called InnovationScope™, to deeply describe innovation and its contributing components. With all of this as a backdrop, we're excited to announce Context Labs!
We feel that the value chain pendulum of the Internet has swung too far away from those producing innovation, value, and products, to those who simply take and process orders, and provide "fulfilment." Our aim to to sway the momentum. Context Labs uses technology to reduce "connection friction" in the supply chain, allowing the value chain pendulum to swing back more toward the creative, the innovative, the inventive. We believe this change will ultimately enable the production of more creative work, more innovation, and more invention. Our pre-launch work in modeling innovation dynamics has shown us that this is a path for creating and generating value.
We aim to streamline the ways innovators, creators, and publishers, reach their customers. We aim to enable both those producing and those consuming, to have a more direct and personal connection, with privacy and trust built-in. We aim to flatten the supply chain from creation to delivery of the product or service. Reducing friction equates to higher margins for those selling their products. This provides value to the producers and to the consumers. The result, we believe, will be a renaissance in publishing, music, the arts, and new innovative product development. Our aim is to accelerate and empower new companies to bring their solutions to market, more directly, more securely, with a more consumer-friendly privacy model.
Blockchain has emerged as a key technology and been experimented with in a variety of ways. We see it as a component tool that when integrated with other key enabling technologies, has the potential to create a simple, private, and direct relationship between those who offer value for sale, and those who purchase it. However, Blockchain and secure distributed ledgers alone, are not solutions.
Context Labs provides a platform solution designed for at-scale deployment. It is not a single instrument. It is an ensemble of instruments: secure distributed shared ledger technology, network graph analytics, data interoperability and visualization, with trusted identity, and micropayment enablement.
Our platform ensemble is called Chainplate Foundation™, with Snapshackle Interoperability™ providing ease of integration and APIs for rapidly connecting a variety of supply chain functions. The overall platform includes monitoring dashboards and embedded analytics, known as VUEgraph Analytics™. This is the ensemble product platform from Context Labs.